Cool fashion, drinks and lifestyle billboards from around L.A. in January 2013...

New Year, new season looks and still some billboards lingering from the Holidays, that's pretty much the state of play in the skies of L.A. in January when it comes to fashion, drinks and lifestyle billboards.

Fashion and beauty billboards

Prada started the year will a bold new look for its eyewear collection, with these retro looking specs.

Michael Kors also came out swinging with this glam retro creative which really ads a burst of vibrant colour to the L.A. skyline.

This month Calvin Klein is teasing us with this intriguing billboard for 'Provocations', which is coming to YouTube. Watch this space it seems.

Burberry brought a blast of colour to Sunset Boulevard to kick of 2013 and enlisted 10-year-old Romeo Beckham (yes, the son of David and Victoria) to help generate some PR for the British luxury brand.

And here's a fresh new Guess creative following last year's 30 Sexy Years Guess ad campaign featuring Claudia Schiffer.

For the opening of their new Robertson Boulevard store, Tommy Hilfiger paid homage to the iconic Hollywood Sign with this fun creative.

Plus UGG Australia were back with some classic charm this season to help keep your toes fashionally snug in these winter months.

And finally, this Trust hair salon ad caught my eye with its witty creative.

Food and drinks billboards

The Super Bowl is almost here and Pepsi is making the most of it by enlisting the talents of Beyonce (although she did get some criticism for accepting the sponsorship endorsement, she hardly needs the money from the soft drinks brand).

Powerade Zero, my sports drink of choice for marathon training gets its own billboard this month, although its always questionable how good for you a drink is when it's blue.

Now that the Holiday season is over, Ciroc Vodka wants to start the year in a perfectly smooth way with its brand ambassador Sean 'Diddy' Combs.

Plus Stoli Vodka has another fun creative from its  Most Original ad campaign that won them a BAB Award at Daily Billboard.

The tequila brands also had a presence to start their year with a bang, with Patron showing a darker side this month.

And DeLeon Tequila brining us this very cool and stylish rear view mirror creative.

Meanwhile these Don Julio creatives were spied on the side of the W Hotel in Hollywood and it seems even the big drinks brands like their hashtags these days to get consumers engaged.

Another holdover from the Holiday season was this sexy billboard for the new Guiness Black Lager.

Plus with the Super Bowl looming lots of beer brands were trying their best to grab your attention, like Michelob Ultra, with this simple yet eye-catching ad.

And Bud Light with this more official endorsement of the big game.

Even though the New Year's celebrations are over, there's always an excuse to drink champagne, especially when it's the real thing. Accept no substitutes.

Meanwhile modern technology and Seamless.com make it easier to get your favourite foods delivered (even if you may be on a diet).

Publishing billboards

With everyone strapped for cash in the New Year, the Publishers Clearing House decided to take advantage of this with their special extension billboard for their sweepstake prize.

Charity and cause-related billboards

And with everyone starting their New Year resolutions in January, maybe this can be one of them by helping others via this charity billboard for St. Jude Children's Hospital.

And there's never an excuse not to be healthy, so these Hollywood screen legends are here to remind you to practice safe sex in this fun creative.

If you've like this round-up, be sure to find more cool ad creatives every day at Daily Billboard and come back next month for another great collection of billboards from around L.A.
Let's hope there will be some real beauties filling the skies in 2013...