Whenever I'm in New York I'm almost overwhelmed by the sheer concentration of billboards and digital advertising, especially in Times Square, bombarding my senses. Fortunately I love it all and so here's a collection of my favourite television, movie, musical and games billboards snapped on my recent visit at the end of August 2012.
TV billboards
First up is some giant-sized support for
Matthew Perry's new sitcom,
Go On, in the heart of tourist traffic central,
Times Square.
There really is a lot of support for this new comedy around
New York (and
L.A. for that matter), including this billboard along
10th Avenue, so let's hope the series is much funnier than the short-lived
Mr. Sunshine or
Studio 60 on the Sunset Strip.
HBO drama
Boardwalk Empire gets some exposure in
Times Square for its third season and if you like the
Prohibition set gangster show be sure to check out these
giant billboards for Boardwalk Empire along L.A.'s Sunset Strip.
Boss is such a compelling drama so it's nice to see that
Starz has some great billboards for the show in
New York as it really does deserve more viewers.
In
Times Square Spike cable channel shows some support for military veterans with this cool creative and initially I thought this may be an ad for a new reality show contest.
Speaking of the military,
ABC's new submarine thriller
Last Resort gets some impactful billboards along
Broadway in
Times Square.
Whilst
Showtime's fantastic terrorist thriller
Homeland teases us with this new creative for their forthcoming second season.
BBC America's new crime drama,
Copper, is set in
1860's New York, so it's only appropriate that the period cop show gets some presence in the
Meatpacking District.
Keeping to crime shows of a more modern variety and
The Closer spin-off,
Major Crimes, had this extra-long billboard to promote their debut season.
Plus
Eric McCormack's new take on crime scene investigation,
Perception, blended in and stood out on this
7th Avenue building corner.
Revolution, NBC's new apocalyptic near future sci-fi show had this high-profile giant billboard in
Times Square.
And
ABC's spooky new drama
666 Park Avenue had some dramatic ads around the streets of
Manhattan where the series is set, like this one viewed from the
High Line elevated park.
Behind that was a billboard for the behind-the-scenes hidden camera show,
Restaurant Stakeout, hosted by
New York restaurant owner
Willie Degel.
The
TV remake of
Coma had this intriguing sci-fi ad creative along
West Houston Street to promote the new mini-series.
And
Jonny Lee Miller and
Lucy Liu had this cool super-sized billboard for their contemporary take on literary icons
Sherlock Holmes and
Dr. Watson in
Elementary.
These next two billboards made me smile with their
Heaven and
Hell connotations. Below representing
Hell was the second season billboard for
Hell on Wheels.
And above was this whimsical angel ad for
IFC's Adopt-a-comic campaign featuring
Chris Gethard. It really is an inspired bit of ad placement.
Aside from
Go On, NBC are trying their luck with two other comedies this Fall season.
Guys with Kids, which is channeling
The Hangover movie vibe in this billboard creative, and
Animal Practice. Only time will tell if they are funny and if they will survive a full season.
Meanwhile returning for a second season is the doe-eyed
Zooey Deschanel in
New Girl, who's suddenly not so new, but whose sitcom found its funny bone by the end of the first season.
Movie billboards
Clint Eastwood may have stood out for all the wrong reasons at the
Republican Party Conference with his odd speech to an empty chair, but this giant-sized billboard along
5th Avenue for his new baseball-themed movie
Trouble with the Curve certainly demands your attention.
Still hanging around the streets of
New York was this teaser billboard for the
Total Recall remake, which I thought wasn't that bad a movie if taken on its own merits.
Monster-themed animated film
Hotel Transylvania had these fun creatives to get us all in the mood for
Halloween this year. Be sure to check out this
giant Hotel Transylvania billboard in
L.A. too.
You'll find slightly more grownup monster fare in the zombie-infested fifth installment in the
Resident Evil film franchise,
Retribution. I have to say these post-apocalyptic films are a guilty pleasure of mine and I'm looking forward to seeing
Milla Jovovich kick
Umbrella Corporation butt again.
It may have had billboards everywhere, but
The Oogieloves in The Big Balloon Adventure turned out to be the biggest box office flop to date, only taking an average of
$47 at each
U.S. cinema. As the
Teletubbies would say,
'Eh, Oh!'.
Musicals and exhibitions billboards
In addition to fashion,
TV and movie billboards,
Broadway and
Times Square are always jam-packed with lots of ads for musicals, including these two
Disney shows -
Mary Poppins and
Newsies (which I saw and liked).
The newest incarnation of
Evita starring
Ricky Martin had two different creatives around
Times Square, plus cheerleading musical based on the movie
Bring It On had this cool looking ad.
It'll be interesting to see how they've translated a silent era movie star into a musical for
Charlie Chaplin. If you're a fan of the
'Little Tramp', be sure to check out these
original Robert Downey Jr. costumes from the Chaplin movie on display.
Aside from seeing a
Broadway show, another way to entertain yourself in
New York this holiday season will be to visit the touring
Harry Potter exhibition.
Games billboards
And not to end on a sour note, but this
'Death Lives' billboard is such an arresting visual for the new
Darksiders II video game it deserves to be shared.
If you like all these ads, be sure to also check out the stylish
fashion and lifestyle billboards around New York in August too.
And all you billboard lovers out there, be sure to come back at the end of September for more round-ups of all the best ad creatives from around the streets of
L.A...
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